In Dubai · Open to roles & projects Start a project Menu

02 Creative · Create

Video editing with pace, story and a reason to keep watching.

Reels, ads, brand films and long-form content — edited for the platform they’ll live on and the first three seconds that decide whether anyone watches.

Send me your brief

(Why it matters)

Give people something worth watching.

Editing is where footage becomes a story. Pacing, structure, sound, captions and colour decide whether a video is watched to the end or skipped in a second.

Because I also run ads and manage social content, I edit with the platform and the objective in mind — a Meta ad, a reel and a brand film are three different jobs.

(Who it’s for)

Is this you?

  1. 01Brands producing regular short-form content
  2. 02Creators who need a reliable editor for reels and YouTube
  3. 03Businesses running video ads on Meta or YouTube
  4. 04Teams with raw footage that needs to become a finished film

(What you get)

Typical deliverables.

Every project is scoped individually — this is what’s usually included.

  • Short-form edits for Reels, Shorts and TikTok-style formats
  • Ad cuts with hook variations for testing
  • Brand films and product videos
  • Long-form YouTube and interview edits
  • Colour correction and grading
  • Sound design, music and clean-up
  • Captions, titles and motion graphics
  • Exports for every platform and aspect ratio

(How I approach it)

The approach.

  1. 01

    Brief the objective

    Awareness, engagement or sales — the objective changes the structure, length and hook.

  2. 02

    Find the story

    Select and structure the strongest moments before polishing anything.

  3. 03

    Cut for the platform

    Aspect ratio, pacing, captions and safe zones tailored to where the video will run.

  4. 04

    Finish

    Colour, sound, titles and motion graphics, then exports for every placement.

(FAQ)

Video questions.

How many revision rounds are included?

Revisions are agreed upfront in the project scope, so expectations are clear from the start.

Can you edit footage I’ve shot on my phone?

Yes. Good editing, sound and captions can make phone footage look intentional. I’ll also share tips for better results on the next shoot.

Can you shoot the footage too?

Yes — see cinematography and photography. Shooting and editing together means the footage is captured with the edit already in mind.

(Pairs well with)

(Next step)

Have footage waiting for a story?

Tell me what you’re working on. You’ll get a clear reply with next steps — no pressure, no jargon.

Send me your brief WhatsApp