In Dubai · Open to roles & projects Start a project Menu

8 stages

How a project moves.

A clear sequence with fixed checkpoints. You always know what’s happening, what’s next and what I need from you.

  1. 01 Discover
  2. 02 Strategy
  3. 03 Design
  4. 04 Build
  5. 05 Create
  6. 06 Launch
  7. 07 Optimise
  8. 08 Grow

  1. Discover

    Understand the business before touching the brief.

    A focused conversation about your goals, customers, competitors and what has or hasn’t worked so far. I look at your current site, content, ads and analytics where they exist.

    Your part
    A call and access to anything that already exists.
    Outputs
    • Goals and constraints agreed
    • Audit of what exists
    • Clear problem statement

  2. Strategy

    Decide what to do — and what not to.

    A written plan: what we’re building or running, for whom, on which platform and how success will be measured. Scope, timeline and budget are fixed before work starts.

    Your part
    Review and approve the plan.
    Outputs
    • Scope and timeline
    • Platform and channel choices
    • Success metrics

  3. Design

    Structure first, then style.

    Wireframes fix the order of information and the calls to action. Then the visual design: type, colour, imagery and components — mobile first.

    Your part
    Feedback at agreed checkpoints.
    Outputs
    • Wireframes
    • Visual design
    • Design system

  4. Build

    Fast, accessible, easy to edit.

    Development on the chosen platform with performance, accessibility and SEO built in rather than added afterwards. You get a staging link to review as it comes together.

    Your part
    Content, products and approvals.
    Outputs
    • Staging site
    • CMS set up for your team
    • Tracking in place

  5. Create

    Content that fits the system.

    Photography, video, graphics and copy produced for the places they’ll actually be used — website, store, social and ads.

    Your part
    Products, locations or people for shoots, if needed.
    Outputs
    • Photo and video assets
    • Social and ad creatives
    • Web copy

  6. Launch

    Nothing earned gets lost.

    Final QA across devices, redirects from old URLs, search setup and analytics verification. Then launch — and a walkthrough so your team knows how everything works.

    Your part
    Final sign-off.
    Outputs
    • QA across devices
    • Redirects and search setup
    • Handover session

  7. Optimise

    Read the data, fix the friction.

    After launch, real behaviour replaces assumptions. I review analytics, search data and campaign results and improve what isn’t pulling its weight.

    Your part
    Time for short, regular check-ins.
    Outputs
    • Performance review
    • Prioritised improvements
    • Implemented fixes

  8. Grow

    Compound what works.

    Ongoing SEO, content and paid campaigns built on the foundations — scaled carefully, measured honestly and reported clearly.

    Your part
    Decisions on where to invest next.
    Outputs
    • Growth roadmap
    • Campaigns and content
    • Monthly reporting

(Ground rules)

What you can count on.

  1. 01

    One owner, fewer handovers

    The person who plans it also designs, builds and markets it. Fewer handovers means less lost in translation.

  2. 02

    Measure first

    Tracking is set up before launch or spend, so decisions are based on data rather than opinion.

  3. 03

    Lean by default

    No unnecessary plugins, apps or scripts. Every extra piece has to earn its place.

  4. 04

    You own everything

    Accounts, code, files and ad accounts stay in your name. Nothing is held hostage.

(Next step)

Ready for step one?

Discovery starts with a short conversation. Tell me what you’re working on.

Start with discovery WhatsApp