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Performance marketing on Meta and Google — measured properly.

Meta Ads and Google Ads managed with clean tracking, disciplined testing and landing pages designed to convert the traffic you pay for.

Get your ads reviewed

(Why it matters)

Put it in front of the right people.

Paid ads amplify whatever they point at. Send them to a slow page with weak creative and broken tracking, and you simply spend money faster.

I set up measurement first, then run campaigns with the creative and the landing page as part of the same system — because I can change all three, not just the bids.

(Who it’s for)

Is this you?

  1. 01E-commerce brands running or starting Meta and Google campaigns
  2. 02Service businesses that need qualified leads
  3. 03Brands with ad spend but unclear returns
  4. 04Launches that need a structured paid campaign

(What you get)

Typical deliverables.

Every project is scoped individually — this is what’s usually included.

  • Tracking audit and setup: pixels, Conversions API, GA4, Google tag
  • Campaign strategy, structure and audiences
  • Ad creatives and copy variations for testing
  • Landing page recommendations or builds
  • Ongoing optimisation of budgets, audiences and creatives
  • Clear reporting on cost per result and return

(How I approach it)

The approach.

  1. 01

    Fix measurement

    Verify that purchases, leads and key events are tracked correctly before spending anything.

  2. 02

    Structure campaigns

    Simple account structures that give the platforms enough data to optimise.

  3. 03

    Test creative

    Creative is the biggest lever. Test hooks, formats and angles deliberately and keep what works.

  4. 04

    Optimise the landing

    Improve the page the ad sends people to — often the cheapest way to lower cost per result.

  5. 05

    Scale carefully

    Increase spend on what’s proven, and keep testing so performance doesn’t stall.

(FAQ)

Performance questions.

What budget do I need to start?

It depends on your product, margins and goals. We’ll agree a test budget that can produce meaningful data before scaling.

Is the ad spend included in your fee?

No. Ad spend is paid directly to Meta or Google from your own account, so you always keep full ownership and visibility.

Can you make the ad creatives too?

Yes — designs, videos and copy for testing, produced with the same brand system as the rest of your marketing.

(Pairs well with)

(Next step)

Spending on ads and unsure what’s working?

Tell me what you’re working on. You’ll get a clear reply with next steps — no pressure, no jargon.

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